My proudest accomplishment as a student and young PR professional is my time working as a Strategist for Capstone Agency. PRSSA named Capstone Agency the number one student-run PR agency in the country. The organization provides students with a real-world experience to apply the lessons learned in the classroom by establishing a culture that replicates a common agency in the real industry.
After a long application process, I was hired by the agency in the Fall of 2019 to the strategy department. Since then I have worked as a strategist for the Higher Education Partnership (HEP) client team, a strategist for the SunnySide Theatre client team, and an account manager for the Higher Education Partnership summer team. After a few months in the agency, I was promoted from junior strategist to strategist. This was a huge honor to be recognized for my hard work, ability to adapt and learn quickly, and dedication to my team.
The duties and responsibilities of my strategist position include conducting research, creating communication plans, and evaluating each tactic followed with strategic recommendations for the team. As strategist, my goal is to ultimately support each communication issue with positive tactical planning to meet our campaign goals for Higher Education Partnership.
I joined the team in the middle of a campaign, Voices of Higher Education. My role in continuing this campaign involved monthly metric evaluations of each of our social media platforms including Instagram, Twitter, FaceBook, and the website. In order to evaluate these social platforms I used Google Analytics, Hootsuite, and the platform provided metrics reports.
After a year of that strategic approach we decided as a team to conclude that campaign and begin strategizing for a new approach to achieve our clients mission. As a strategist, I conducted primary and secondary research on higher education in Alabama and different social media platforms to prepare information for the team before moving forward. We worked as a team to take the strategic research and turn it into a creative idea that we pitched to the client.
As we moved forward with the new campaign, Why I Love My Campus, the team depended on the strategists to guide them in the creation of the communication plan, the decision making, and throughout the content creation. With the preparation and launch over, I am excited to implement the evaluation process and see where our strategy has taken the Higher Education Partnership.
Madelyn's Portfolio 